Mivi Enters Smartphone Market With One 5G Handset Starting at INR 14,999
Audio brand Mivi has officially entered the Indian smartphone market with the launch of its debut device, the Mivi One 5G. Positioned in the competitive budget segment, the handset is powered by the Qualcomm Snapdragon 4 Gen 2 chipset and features a 6,000mAh battery. The device is set to go on sale via Flipkart starting October 8, with aggressive introductory pricing planned for the platform's Big Billion Days festival.
Hardware and Design Specifications
The Mivi One 5G features a 6.745-inch HD+ display with a 90Hz refresh rate, though some reports note the panel can achieve up to 120Hz. The device is built with a 2.5D PMMA back panel and an injection-moulded aluminium-titanium alloy frame, resulting in a weight of 210g and a thickness of 9.15mm. It carries an IP64 rating for dust and splash resistance. The camera system is led by a 50-megapixel primary sensor with phase-detection autofocus, paired with an 8-megapixel front-facing camera for video calls and selfies.
Software and Performance
Running on a near-stock version of Android 16, the Mivi One 5G aims to differentiate itself by excluding pre-installed bloatware. The company has committed to providing software updates up to Android 18. Performance is driven by the 4nm Snapdragon 4 Gen 2 platform, which Mivi claims achieves an AnTuTu benchmark score of approximately 490,000. The device supports 5G connectivity and is available in three configurations: 4GB RAM, 6GB RAM, and 8GB RAM, all paired with 128GB of internal storage.
Pricing and Market Strategy
At launch, the Mivi One 5G is priced at INR 14,999 for the 4GB variant, INR 15,999 for the 6GB model, and INR 16,999 for the 8GB version. During the Flipkart Big Billion Days sale, these prices are effectively reduced to INR 11,999, INR 12,999, and INR 13,999 respectively. To support its entry into a new category, Mivi has established a service network covering over 500 centers and offers a free pickup and drop facility across 19,000 PIN codes. Additionally, the company has partnered with Jio to provide incentives including a one-year Canva Pro membership, a one-month Hotstar subscription, and 18 months of Google Gemini Pro access with cloud storage.