Privacy Policy

This Privacy Policy explains how The Indus Pulse ("we", "us", or "our") handles personal information and technical data when you use theinduspulse.com, create an account, contact us, use our market and finance tools, or interact with advertising and analytics services on the site.

We aim to collect and use only the information reasonably needed to operate the site, provide requested features, protect the service, understand performance, respond to readers, and support advertising. We do not claim broader rights over personal data than are needed for those purposes.

Indian data-protection law is being implemented in phases. We maintain this policy to reflect our current practices and will update it as applicable legal requirements and our services change.

1. Information We Handle

2. Why We Use Information

Depending on the feature or service involved, we use information for purposes including:

• Accounts & Authentication: creating accounts, signing users in, maintaining session state, and protecting account access.
• Site Features: remembering selected preferences and providing requested market, finance, and news features.
• Reader Communications: responding to feedback, corrections, complaints, and other inquiries.
• Security & Abuse Prevention: detecting misuse, investigating failures, enforcing access controls, and protecting the site and its users.
• Analytics & Reliability: understanding site usage, diagnosing errors, monitoring performance, and improving service reliability.
• Advertising: enabling ad delivery, measurement, frequency management, fraud prevention, and—where permitted and selected—personalization.
• Legal Obligations: responding to valid legal process and retaining information where required by applicable law.

3. Google AdSense & Advertising Data

The Indus Pulse integrates Google AdSense. When Google advertising services are loaded, your browser may send Google information such as the URL of the page you are visiting, your IP address, browser/device information, and advertising-related identifiers. Google may also use cookies, local storage, or similar technologies.

Google may use information from sites that use its services to deliver and measure advertising, prevent fraud and abuse, maintain and improve its services, and—depending on your settings, region, consent signals, and eligibility—personalize ads. Advertising availability and personalization are controlled by Google's policies and the applicable consent/privacy settings for the user and region.

For Google's own explanation, see How Google uses information from sites or apps that use our services. You can also review or change Google advertising preferences through Google Ad Settings.

Where applicable, Google advertising is subject to regional consent-management requirements. Ad personalization may therefore be limited or unavailable when required consent signals are not present.

4. Analytics, Hosting & Operational Logging

We use third-party infrastructure and service providers to operate the site. Depending on the request, these providers may process limited technical or account-related data necessary to provide their service.

• Hosting and request processing: cloud providers that serve the website and run its backend.
• Databases, storage and caching: providers that store the application's data and keep the site fast and reliable.
• Operational logging: services used to investigate errors and monitor service health.
• Media delivery: a provider that hosts and delivers site images.
• Vercel Analytics: aggregate site-usage and performance analytics.
• Google: advertising services through Google AdSense.

Service-provider configurations and infrastructure may change over time. Where a provider processes information independently under its own terms or privacy policy, that provider's practices also apply.

5. Sharing of Personal Information

We may disclose or make personal information available only as reasonably necessary for the purposes described in this policy, including the following circumstances:

• Service Providers: when reasonably necessary for hosting, authentication, database/cache services, analytics, logging, security, advertising, or other site operations.
• With Your Direction: when you ask us to send, publish, or otherwise use information for a specific purpose.
• Legal or Safety Reasons: when disclosure is required by applicable law, valid legal process, or is reasonably necessary to protect rights, users, or service security.
• Business Continuity: if ownership or operation of the publication changes, information may be transferred as part of that transition subject to applicable law and this policy or a successor notice.

6. Retention & Security

We retain information for as long as reasonably necessary for the purpose for which it was collected, to maintain account or service functionality, investigate security or reliability issues, resolve disputes, or meet applicable legal requirements. Retention periods can vary by data type and service provider.

We use reasonable technical and organizational safeguards appropriate to the information and systems involved. These include password hashing for account credentials, encrypted transport for site traffic where supported by the relevant service, access controls, and security features provided by our infrastructure providers. No internet service or storage system can guarantee absolute security.

7. Your Choices & Privacy Requests

You can clear browser cookies and local storage using your browser controls. Doing so may sign you out and reset saved theme, language, or market-region preferences. Advertising preferences managed by Google can be reviewed through Google Ad Settings.

You may contact us to ask about personal information associated with your account or communications, or to request correction or deletion where appropriate. We will respond in accordance with the law and our legitimate retention, security, and record-keeping needs.

India's Digital Personal Data Protection framework has phased commencement. As applicable provisions and rights come into force, we will handle eligible requests in accordance with those requirements and update this policy where needed.

Privacy requests can be sent to privacy@theinduspulse.com.

8. Children's Privacy

The Indus Pulse is a general-audience news and information service and is not designed as a service for children. We do not intentionally request children to provide personal information for targeted profiling or advertising. If you believe that personal information relating to a child has been provided to us in circumstances that should be reviewed, contact privacy@theinduspulse.com and we will assess the request and take appropriate action under applicable law.

9. International Processing

Some service providers used by The Indus Pulse operate infrastructure in multiple countries. As a result, technical or personal information may be processed outside India depending on the provider and service configuration. Where cross-border processing occurs, we rely on the provider's applicable safeguards and comply with restrictions that apply to us under Indian law.

10. Contact & Policy Updates

We may update this Privacy Policy when our services, providers, legal requirements, or data practices materially change. The effective date at the top of this page identifies the current version.

For related information, see our Cookie & Local Storage Policy, Terms of Use, Editorial Standards, and Corrections & Clarifications Policy.