Cookie & Local Storage Policy
Version: 3.1 | Last Updated: October 10, 2026
This policy explains how The Indus Pulse ("we", "us", or "our") uses cookies, browser local storage, analytics, operational logging, and advertising technologies when you use theinduspulse.com.
We use these technologies for essential site operation, authentication, user preferences, analytics and service reliability, and advertising. Our related handling of personal information is described in our Privacy Policy.
1. Cookies, Local Storage and Similar Technologies
A cookie is a small text file that a website or service provider may store through your browser. Cookies can support functions such as session handling, security, preferences, analytics, advertising, and fraud prevention.
Local Storage (localStorage) is browser storage that keeps key-value data on your device. Unlike cookies, local-storage values are not automatically attached to every web request. The site uses local storage for selected preferences and, when you sign in, for an authentication token used to recognize your session.
2. Technologies We Use
A. Essential & Authentication Storage
Essential technologies support site delivery, security, and authenticated access. When a user signs in, The Indus Pulse stores an authentication token in browser local storage so the session can be recognized between page loads. Invalid or expired tokens are removed when detected, and logging out removes the stored token.
B. Preferences
We store your selected visual theme, reading language, and market-region preference locally so those choices can persist between visits.
C. Analytics & Operational Reliability
We use Vercel Analytics to understand aggregate site usage and performance. Server-side operational logs may contain technical request and diagnostic metadata needed to investigate failures, monitor service health, and maintain the site; they do not set cookies in your browser.
D. Advertising Technologies
The Indus Pulse uses Google AdSense for advertising. Google and its advertising partners may use cookies, local storage, advertising identifiers, and similar technologies for ad delivery, measurement, frequency management, fraud and abuse prevention, and—where permitted and selected—ad personalization. The exact technologies and retention periods are controlled by Google and may vary by user, region, browser, and advertising configuration.
3. First-Party Browser Storage Used by The Indus Pulse
| Identifier / Key | Type | Purpose | Retention |
|---|---|---|---|
news_theme | Local Storage | Remembers the selected light/dark appearance. | Until changed or site data is cleared. |
newspulse_lang | Local Storage | Remembers the selected reading language. | Until changed or site data is cleared. |
newspulse_market_region | Local Storage | Remembers the selected market/region preference used for applicable localized market information. | Until changed, cleared, or the override is reset. |
newspulse_auth_token | Local Storage | Keeps a signed-in user's authenticated session available between page loads. | Until logout, invalidation/expiry, or site data is cleared. |
4. Google Advertising and Partner Data
When Google advertising services are loaded, information such as the page being visited, IP address, browser/device information, advertising identifiers, and related interaction data may be processed by Google in accordance with Google's policies and your applicable privacy choices.
For more information, see Google's explanation of how Google uses information from sites or apps that use its services and Google's Privacy Policy.
In jurisdictions where consent is required for advertising cookies, local storage, or similar technologies, advertising technologies are subject to the applicable consent requirements and privacy controls available to the user. This page does not claim that a particular consent-management platform is active unless it is actually configured on the live site.
5. Managing Cookies and Site Data
Modern browsers allow you to block, manage, or delete cookies and site data. Browser menus vary by version, but these controls are generally available under privacy, security, cookies, or site-data settings.
- Google Chrome: Settings > Privacy and Security > Third-party cookies / Site data.
- Apple Safari: Settings > Safari > Privacy & Security / Advanced website data.
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data.
- Microsoft Edge: Settings > Cookies and site permissions.
Clearing site data may sign you out and reset your theme, language, and market-region preferences. Blocking some technologies may also affect advertising or site functionality.
6. Changes to This Policy
We may update this policy when our site, vendors, advertising configuration, or legal obligations change. The current version and last-updated date are shown at the top of this page.
7. Contact & Privacy Queries
If you have questions about this policy or our privacy practices, contact:
- Privacy: privacy@theinduspulse.com
- Grievance / regulatory queries: grievance@theinduspulse.com
For related notices, review our Privacy Policy, our Terms of Use, or our Financial Disclaimer.