Cookie & Local Storage Policy
Version: 2.1 | Effective & Last Updated: August 9, 2026 | Framework:DPDP Act 2023 & Global Privacy Standards
This Cookie Policy explains how The Indus Pulse ("we", "us", or "our") utilizes cookies, localized browser storage, and related web technologies when you access theinduspulse.com and our digital news intelligence services.
We adhere strictly to privacy-by-design standards: our use of browser storage and cookies is confined to essential site operation, visual theme persistence, telemetry, and authorized third-party display advertising via Google AdSense in compliance with the DPDP Act 2023 and global privacy frameworks.
1. What Are Cookies and Local Storage?
A cookie is a small text file containing an alphanumeric identifier that a website stores on your device through your web browser. Cookies allow web applications to identify your browser session, maintain security boundaries, and load content efficiently.
Local Storage (localStorage) is a browser-native storage mechanism that allows web applications to store key-value data directly on your local device. Unlike traditional cookies, data in local storage does not travel across the internet with every network request, significantly improving page load performance and data security.
2. Categories of Storage Technologies We Use
We categorize our localized storage mechanisms into four distinct operational tiers:
A. Strictly Necessary & Infrastructure Technologies
These technologies are essential for the Platform to function securely. They include edge routing cookies used by our CDN (Vercel) to balance server load, maintain secure HTTPS sessions, and defend against automated DDoS attacks. These cannot be disabled in our systems.
B. Functional & User Preference Storage
These keys store your selected user preferences locally in your browser. For example, your preferred visual appearance (dark mode vs. light mode) and your selected city for localized gold/silver bullion rates are stored locally so you do not have to re-select them on every page visit.
C. Advertising & Ad Technology Cookies (Google AdSense & Certified Partners)
Third-party advertising vendors, including Google AdSense, set cookies and web beacons to serve personalized or non-personalized display ads, prevent ad fraud, frequency cap impressions, and measure ad performance across visits.
D. Performance & Error Observability
We collect aggregate, non-personally identifiable telemetry regarding page load speeds, edge cache hit rates, and API error codes via BetterStack to detect technical bugs and improve responsiveness.
3. Summary Table of Browser Storage Keys
| Identifier / Key | Type & Provider | Purpose | Duration |
|---|---|---|---|
news-pulse-theme | Local Storage (The Indus Pulse) | Stores your selected Dark / Light theme preference. | Persistent (Local) |
i18nextLng | Local Storage (The Indus Pulse) | Stores your selected reading language preference. | Persistent (Local) |
_vercel_jwt / Edge Headers | HTTP Cookie (Vercel CDN) | Edge CDN routing, bot mitigation, and load balancing. | Session / 1 Year |
__gads / __gpi | HTTP Cookie (Google AdSense) | Ad serving, ad fraud prevention, and frequency capping. | 13 Months |
IDE / DSID | HTTP Cookie (Google DoubleClick) | Measures ad effectiveness and serves interest-based ads. | 1 Year |
4. How to Manage and Disable Cookies in Your Browser
You have full control over cookie and local storage settings. Most modern web browsers allow you to block, manage, or delete cookies through their settings:
- Google Chrome:Settings > Privacy and Security > Third-party cookies > See all site data and permissions.
- Apple Safari:Settings > Safari > Advanced > Block All Cookies.
- Mozilla Firefox:Settings > Privacy & Security > Cookies and Site Data > Clear Data.
- Microsoft Edge:Settings > Cookies and site permissions > Manage and delete cookies and site data.
Note: If you clear your browser local storage, your preferred visual theme and customized financial filters will reset to their default settings on your next visit.
5. Contact & Privacy Queries
If you have questions regarding this Cookie Policy or our data protection framework, please contact our Data Protection Desk at:
- Email: privacy@theinduspulse.com
- Grievance Escalation: grievance@theinduspulse.com
- Postal Address: Office of Regulatory Compliance, The Indus Pulse, New Delhi, India
For related legal notices, review our Privacy Policy, our Terms of Use, or our Financial Disclaimer.