Vodafone Idea Introduces Rs 35 Prepaid Add-On Plan With Regional OTT Access
Telecommunications provider Vodafone Idea introduced a new prepaid data add-on recharge voucher priced at Rs 35 (35 rupees) across its Indian mobile network. The newly released tier packages 1GB of high-speed mobile data alongside extended entertainment access to select regional streaming platforms. The data voucher operates as an add-on requiring customers to maintain an active base service validity prepaid plan. The data benefit carries a validity period of seven days, while digital entertainment access remains active for 28 days from activation.
Language Coverage and Streaming Platform Portfolio
Subscribers can choose any two streaming platforms from a curated selection of six regional entertainment providers. The aggregated entertainment catalogue covers programming across nine distinct Indian languages delivered through the Vi Movies and TV ecosystem. Southern regional audiences can select SonyLIV South, which delivers films and serials in Tamil, Telugu, Malayalam and Kannada. Regional platform Chaupal provides entertainment programming tailored for North Indian audiences in Punjabi, Haryanvi and Bhojpuri. Subscribers seeking Malayalam cinema and television programming can opt for ManoramaMAX to satisfy regional viewing requirements.
Market Context and Activation Procedures
Eastern regional viewers can select AddaTimes or KLiKK, both of which distribute Bengali-language movies and original web programming. Odia-language audiences are accommodated through Aao NXT, which supplies streaming serials and regional cinematic productions. Customers can select their preferred pair of services via the Vi Movies and TV application following plan recharge confirmation. Eligible subscribers can activate the Rs 35 voucher through the official Vi mobile application, the corporate web portal, or third-party payment platforms. The newly introduced mobile voucher represents a budget-friendly proposition for users seeking regional streaming content without committing to standard standalone subscriptions. In India, average mobile data consumption reached 27.5 GB per user monthly in 2024, with regional-language programming accounting for more than 50% of streaming content in 2023, according to Ken Research.
The introduction of the Rs 35 regional streaming voucher follows Vodafone Idea's recent rollout of four voice-only prepaid recharge plans in India. Subscribers are empowered to pick any two streaming hubs from a roster of six partners, embracing SonyLIV South, Chaupal, ManoramaMAX, KLiKK, AddaTimes, and Aao NXT. Subscribers who exhaust the 1GB data allocation within seven days continue enjoying uninterrupted access to chosen OTT portals for the full 28-day validity window. The digital arrangement addresses multi-lingual audiences by delivering streaming entertainment across 9 separate vernacular languages inside the Vi Movies and TV app. The fresh 35-rupee add-on enables selection of two content channels from among six regional services distributing media across nine Indian vernacular tongues. In September 2026, Vodafone Idea reported an active wireless subscriber proportion (peak VLR) of 83.85%, compared with 98.94% for Bharti Airtel and 98.67% for Reliance Jio. Vodafone Idea offers a Rs 200 Movies & TV pack bundling access to 20 OTT platforms, 200+ live TV channels, 30GB data and Unlimited 5G with a validity of 28 days, according to TelecomTalk.