Noise Launches Buds R1 Gaana Edition Earbuds in India With Bundled Streaming Subscription
Indian consumer audio brand Noise introduced the Buds R1 Gaana Edition in India in partnership with music streaming platform Gaana, according to reporting by Gadgets 360 on Thursday, October 29, 2026. The co-branded true wireless earbuds are priced at 1,399 rupees and package a complimentary one-year Gaana Plus premium music subscription valued at 799 rupees. The audio device is distributed domestically through Noise's official online portal alongside Gaana's website and mobile applications. The hardware launch is the companies’ first co-branded earbud offering under their announced partnership.
Co-Branded Audio Launch and Streaming Membership
Acoustic delivery is driven by 11mm dynamic drivers engineered to provide bass-focused audio reproduction for digital music playback. For voice communication and telephonic calls, the earbuds incorporate a quad-microphone array paired with Environmental Noise Cancellation technology to diminish background ambient disturbances. The baseline Buds R1 hardware architecture supports Bluetooth 5.3 wireless transmission, proprietary Hyper Sync connectivity protocols, an IPX5 rating for splash resistance, and an operational low-latency gaming mode operating at up to 40 milliseconds. The standard variant of the Buds R1 is retailed through Flipkart and the brand's digital shop in Matte Black, Matcha Green, Snow White, and Special Blue colourways. The published baseline Buds R1 specifications should not automatically be treated as independently confirmed for the Gaana Edition.
On its official web store, Noise listed the baseline Buds R1 at an MRP of ₹2,999 with a selling price of ₹1,399.
Acoustic Engineering and Call Noise Reduction
Power endurance across the listening package provides up to 40 hours of combined total playback time when utilizing the companion charging case. To accelerate power replenishment, the earphones feature proprietary InstaCharge technology, which the manufacturer states yields up to 120 minutes of operational playback following a 10-minute charging interval. The bundled Gaana Plus digital membership provides ad-free streaming audio across multi-lingual music tracks alongside podcasts.
Partnership Strategy and Commercial Outlook
Executive leadership from both commercial partners highlighted the mutual benefits of merging consumer electronics with digital content subscriptions. Yatish Mehrishi, Chief Executive Officer of Entertainment Network India, stated that the co-branded product delivers premium sound and music in an integrated experience, expanding accessible music to millions of listeners nationwide. Noise Chief Operating Officer Utsav Malhotra stated that the collaboration extends the company's objective of democratizing audio access across the Indian market. Both corporate entities stated that they plan to extend the joint subscription model across additional consumer electronics products, targeting engagement with 2.5 million consumers across India by the conclusion of 2026.