Meta Lets Facebook Users Customize Feed Algorithm Using AI
Meta has introduced a Facebook feature called “Your Algorithm” that lets users provide more direct feedback about the topics shown in Feed and Reels. The company says the tool uses natural-language prompts to help people express what they want to see more or less often, adding another layer of control to recommendation systems.
How the feature works
Users can open controls from the three-dot menu on content and choose options such as showing more or less of a topic. The interface may allow a person to describe an interest in their own words and may ask follow-up questions to clarify the request. Meta says large language models help translate those preferences into signals used by its ranking systems.
The feature does not mean that a user’s feed becomes fully chronological or that every recommendation is determined by a single prompt. Existing signals—such as past activity, followed accounts and interactions—may continue to influence what appears. It is more accurate to describe the tool as an additional preference control than as a replacement for Facebook’s recommendation algorithm.
What it could change for users
A direct topic control may make it easier to tune a feed without repeatedly hiding individual posts. It could help someone reduce a recurring subject, discover more of a hobby, or adjust recommendations after an interest changes. Its real usefulness will depend on whether the ranking system consistently responds to those instructions and how quickly the changes take effect.
The feature also raises questions that are worth monitoring: how clearly Facebook explains the effect of each choice, whether users can reverse preferences, and how these controls interact with ads and content from followed pages. A change to organic recommendations should not be assumed to remove related advertising unless Meta explicitly says so.
Availability and limitations
Rollouts can vary by region, account and app version. Users should check the feature’s presence in their own app and consult Meta’s help material rather than assume it is enabled for everyone. Meta previously introduced comparable recommendation controls on other services; the Facebook launch extends that approach, but the company’s announcement alone does not prove improved well-being or a measurable reduction in unwanted content.