Ai+ Enters Indian Tablet and Hybrid Device Market With Pulse 2 FE, NovaTab, and Nova LapTab

Ai+ Smartphone has broadened its hardware portfolio in India ahead of the festive shopping season, expanding beyond traditional mobile phones into the 5G tablet and hybrid computing segments. The brand introduced three distinct devices on Monday, comprising the Pulse 2 FE entry-level smartphone, the NovaTab 5G tablet tailored for students, and the productivity-oriented Nova LapTab.

According to Ai+ Store, for after-sales customer care, Ai+ operates over 1,000 service touchpoints across more than 500 Indian cities, staffed by over 1,000 support professionals. According to The Hindu, for Madhav Sheth, Ai+ maintains an online-exclusive distribution model to eliminate 30% to 35% offline retail acquisition margins, meaning buyers cannot physically inspect tablet hardware in offline stores before ordering.

According to IMARC Group, the Indian tablet market reached 4.43 million units in 2025 with slate tablets capturing 72.6% of the mix, while detachable hybrid tablets accounted for 27.4% and projected growth of 8.55% CAGR. According to IMARC Group, for Indian Tablet Industry, Ai+'s tablet portfolio enters a domestic market of 4.43 million units in 2025, where slate models represent 72.6% and detachable 2-in-1 hybrid devices represent 27.4% growing at 8.55% CAGR.

The simultaneous roll-out forms part of a wider push led by Chief Executive Officer Madhav Sheth to transition Ai+ from a standalone mobile manufacturer into a connected ecosystem provider designed within India with global aspirations. All three newly unveiled items operate on Google's Android 16 software platform paired with the company's proprietary nxtQ OS user interface layer, establishing a unified software environment across diverse hardware form factors.

According to The Hindu, for Madhav Sheth, Ai+ adheres to a strictly online-only retail model via Flipkart and its webstore, consciously avoiding physical store distribution to cut 30% to 35% in retail channel costs. According to Ai+ Store, official Ai+ customer support documentation specifies a 12-month handset warranty and confirms software and security updates are provided model-by-model.

Pulse 2 FE Targets First-Time Buyers

Positioned as an accessible entry point for entry-level buyers and users seeking an affordable upgrade, the Pulse 2 FE features a 6.67-inch HD+ IPS display equipped with a 120Hz refresh rate to support smoother visual navigation and video playback. The smartphone runs on an octa-core MediaTek Helio G81 processor combined with a Mali-G52 MC2 graphics processing unit, backed by 4GB of RAM and 64GB of onboard storage that supports expansion up to 1TB via microSD cards.

Optics on the handset are anchored by a 50-megapixel AI-backed rear primary sensor with high dynamic range capabilities, accompanied by an 8-megapixel front-facing camera for selfies and video calls. Power delivery relies on a 5,000mAh battery supporting 18W charging. Additional hardware specifications include an IP64 rating for water and dust resistance, a side-mounted capacitive fingerprint scanner, and dual-microphone noise cancellation designed to elevate call audio clarity.

NovaTab Brings 5G Connectivity to Learning and Media

Marking the brand's formal entry into the 5G tablet category, the NovaTab targets student learning, digital reading, research, and media consumption. The device is built around an 11.97-inch display featuring a 90Hz refresh rate, driven by an octa-core T760 chipset and an Arm Mali-G57 MC4 graphics unit. Configurations reach up to 8GB of RAM and 128GB of internal data storage.

Connectivity features encompass both 5G cellular support and Wi-Fi compatibility. Audio output is managed through dual stereo speakers. The tablet houses an 8,000mAh battery that accommodates 18W charging speeds, while the camera configuration consists of a 13-megapixel rear sensor and an 8-megapixel front shooter.

Nova LapTab Focuses on Productivity and Hybrid Use

As the productivity flagship of the new hardware trio, the Nova LapTab introduces a 13.2-inch display featuring a 2.4K resolution of 2,400 by 1,600 pixels, a 90Hz refresh rate, and a 3:2 aspect ratio designed to maximize vertical screen space for documents and academic work. The panel is specified by the manufacturer to deliver a peak brightness of 450 nits.

Processing is handled by a MediaTek MT8755 chipset coupled with 8GB of RAM and 128GB of internal storage. The hardware architecture accommodates stylus input and compatibility with physical keyboards. Imaging hardware includes a 16-megapixel rear sensor alongside an 8-megapixel front camera, supported by a quad-speaker audio setup, 5G capabilities, and a 10,000mAh battery backed by 33W fast charging.

Pricing, Color Options, and Retail Availability

According to The Hindu, the entire newly announced hardware lineup is scheduled to go on sale through e-commerce platform Flipkart starting on October 7 at 11:59 PM, targeting peak consumer spending ahead of Diwali. The Pulse 2 FE carries a starting price of 9,999 rupees for the single 4GB and 64GB variant, offered in Black, Blue, Green, and Purple color finishes.

For the tablet range, the NovaTab begins at 17,999 rupees for the 6GB and 128GB tier inclusive of bank promotional discounts, while the larger 8GB and 128GB version is priced at 20,999 rupees with offers applied. The NovaTab is available in Dark Blue and Cinnamon Brown shades. Finally, the Nova LapTab is priced at 24,999 rupees for its sole 8GB and 128GB configuration with bank offers, available in Teal Green and Dark Blue.