Range Rover Electric Opens UK Orders From £154,070 After One-Year Delay

Jaguar Land Rover officially opened order books for its first fully electric Range Rover, with UK pricing starting at £154,070, following a delay of approximately one year from its initial target of late 2025. Indian customers can place bookings for the vehicle with a token amount of ₹10 lakh, according to company announcements. The electric SUV is manufactured at JLR's Solihull plant in the UK, a production site that has operated since 1970.

The launch schedule was pushed back due to several operational disruptions. According to company disclosures, the delays were attributed to a cyberattack in autumn 2025 that halted global production for about five weeks, alongside the impact of United States tariffs on imported vehicles. Despite these interruptions, JLR reported that the waitlist for the vehicle had swelled past 76,000 people by June 2026.

Martin Limpert, Managing Director for Range Rover, stated that the Range Rover Electric is the result of a decade of considered engineering and technological development, setting a new benchmark for luxury SUVs. Nigel Blenkinsop, JLR's Chief Operations Officer, commented in a Bloomberg TV interview that the vehicle is competitively priced and positions the brand effectively in the United States market.

The Range Rover Electric is built on the brand's mixed-metal Modular Longitudinal Architecture (MLA-Flex), an engineering framework designed to support battery electric, plug-in hybrid, and combustion powertrains on the same production line. The vehicle is powered by twin permanent magnet 260kW electric motors, delivering a combined output of 550PS and 850Nm of torque.

Energy storage is provided by a usable 118.5kWh lithium-ion double-stack battery comprising 344 prismatic cells across an 800-volt architecture. According to JLR specifications, the vehicle achieves a WLTP range of up to 372 miles and a real-world range of up to 333 miles. Using a 350kW DC rapid charger, the battery can charge from 10% to 80% in 22 minutes. The SUV features a wading depth of up to 900mm and accelerates from 0 to 60 mph in 4.3 seconds. JLR has filed over 300 patent applications for the vehicle, with batteries and motors produced at the company's Electric Propulsion Manufacturing Centre in Wolverhampton.

The exact date for first customer deliveries is scheduled for 2027, though a specific timeframe has not been publicly disclosed. Furthermore, the price for the SV Ultra LWB version is listed as Price on Application and remains unreleased.

The pricing strategy places the Range Rover Electric among the most expensive electric SUVs on the market, priced almost £50,000 more than its standard combustion-engine counterpart. Its estimated range is also lower than competitors like the BMW iX3, which offers up to 500 miles on a single charge in testing conditions. Road Ethos questioned in a September 2026 report whether the year-long delay caused the vehicle to miss its optimal market window, particularly as the luxury electric segment contracted during its development.

The pricing is comparable to the electric Mercedes G 580 and approaches ultra-luxury combustion models such as the Bentley Bentayga. JLR's previous electric offering, the Jaguar I-Pace, positioned the company early in the EV race, but the brand faced criticism for losing momentum as competitors advanced. Additionally, the electric model's towing limit of 2,500kg is lower than the 3,500kg limit of the internal combustion engine version and the 3,000kg limit of the plug-in hybrid variant.

For Jaguar Land Rover, the launch represents a critical component of its electrification strategy following a turbulent period that saw a 99.4% collapse in annual pretax profit to £14 million in the fiscal year ending March 2026, down from £2.5 billion a year earlier. Success is vital for reversing recent profit declines for its parent company, Tata Motors Passenger Vehicles. Production at Solihull is also significant for regional manufacturing, with JLR having upskilled approximately 9,000 manufacturing employees at the plant and trained an additional 1,500 workers across the West Midlands.