Congress Slams Government Over Controversial US DHS Ad | The Indus Pulse
By The Indus Pulse India Desk 11 Sept 2026, 09:20 PM 4 min readindia
Congress Criticizes Government Silence Over Controversial US DHS Advertisement Targeting Indians
The Bottom Line
•The Congress party has demanded a formal government response to a controversial US DHS advertisement that used AI-generated imagery to target individuals named 'Mr. Singh'.
•The campaign, which featured slogans like 'Self-deport or find out', was condemned by the Hindu American Foundation and the Sikh Coalition as racist and discriminatory.
•The Indian government has remained silent on the issue while Prime Minister Narendra Modi continues bilateral engagements at the BRICS summit in New Delhi.
The Congress party has launched a sharp attack against the Indian government, demanding a formal response to a controversial advertisement issued by the United States Department of Homeland Security (DHS). The campaign, which utilized AI-generated imagery of a turbaned man identified as Mr. Singh, featured inflammatory slogans including Get off our roads and Self-deport or find out. The opposition party has characterized the advertisement as a direct insult to the dignity of all Indians and questioned the government's perceived failure to defend national interests on the international stage.
Jairam Ramesh, the Congress general secretary in-charge of communications, criticized the government for maintaining what he described as a silent partnership in the episode. He argued that the incident represents a broader pattern of weakness in India's diplomatic posture under the current administration. While the DHS has since removed the specific advertisement following public outcry, the Congress party maintains that the government's lack of a strong, public rebuttal remains a significant failure in protecting the interests of Indians abroad.
Racial Profiling and Advocacy Group Reactions
The advertisement drew immediate condemnation from prominent advocacy organizations in the United States, including the Hindu American Foundation (HAF) and the Sikh Coalition. These groups accused the federal agency of engaging in racial profiling and trolling, noting that the use of the name Singh specifically targeted a community that has long faced discrimination based on appearance. The HAF described the campaign as racist and un-American, calling for a formal investigation into the agency's messaging practices.
The Sikh Coalition emphasized that twenty-five years after the 9/11 attacks, the community continues to face systemic profiling. The organization highlighted that the name Singh, which translates to lion, is a source of pride for millions of Sikhs, even when government portrayals attempt to cast them as enemies. The controversy gained further traction as other DHS campaign materials featured characters from the Transformers franchise, with the agency using aggressive language to warn truck drivers about potential consequences for their actions.
Diplomatic Tensions and Government Stance
Congress leader Jairam Ramesh linked the current controversy to previous instances where he alleged the government failed to protect Indian interests, citing the deportation of Indian nationals on US military aircraft in handcuffs and the imposition of additional tariffs. He questioned whether the government's close relationship with US President Donald Trump has compromised India's ability to address grievances directly with the American administration. Ramesh asserted that while foreign policy friendship is valuable, national sovereignty and the dignity of citizens must remain paramount.
In response to the broader diplomatic context, Congress MP Shashi Tharoor has advised the government to maintain a balanced approach as India chairs the BRICS summit. Tharoor cautioned that the grouping should remain a non-West but not anti-West platform, urging the government to prioritize national interests while highlighting the concerns of the Global South. This advice comes as Prime Minister Narendra Modi hosts world leaders in New Delhi for the 18th BRICS Summit, focusing on trade, energy, and strategic partnerships.
Bilateral Engagements and Strategic Cooperation
Amid the domestic political debate, Prime Minister Narendra Modi held bilateral talks with Russian President Vladimir Putin at the Bharat Mandapam in New Delhi. The discussions focused on deepening cooperation in defence, energy, and civil nuclear projects. As a gesture of cultural diplomacy, the Prime Minister presented President Putin with a Russian translation of the Thirukkural, an ancient Tamil classic by the poet-philosopher Thiruvalluvar. The edition was published by the Central Institute of Classical Tamil.
The meeting between the two leaders also included a brief car ride, marking the fourth time they have shared a vehicle during official engagements. Kremlin spokesperson Dmitry Peskov noted that the two sides are exploring upgrades to the BrahMos missile system and discussing potential supplies of Su-57 fighter jets. These high-level engagements are occurring as India prepares for the two-day BRICS summit, which will see the participation of leaders including Chinese President Xi Jinping and Iranian President Masoud Pezeshkian.
Unresolved Issues and Next Steps
The controversy surrounding the DHS advertisement remains a point of contention in domestic politics, with the Congress party continuing to press for a formal government statement. While the DHS has removed the specific imagery, the agency has reportedly defended the broader campaign through other official channels. The government has not yet issued a public rebuttal regarding the specific concerns raised by the opposition or the advocacy groups.
As the BRICS summit proceeds in New Delhi, the government's focus remains on its diplomatic agenda, including the finalization of dates for the 24th India-Russia Annual Summit. The unresolved questions regarding the DHS campaign and the broader implications for Indian-Americans continue to be a subject of debate, with no immediate indication of a shift in the government's public stance on the matter.
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