Anand Mahindra and Bestvantage Invest 30 Crore Rupees in Let's Game Now
Bengaluru-headquartered esports enterprise Let's Game Now secured 30 crore rupees in fresh financing co-headed by industrialist Anand Mahindra and Bestvantage Investments, according to reporting by Indian Startup News. The investment round also saw participation from an undisclosed family office established in the United Arab Emirates. Company executives plan to direct the proceeds toward speeding up the rollout of the Indian Super Gaming League, a franchise-centred tournament property introduced earlier in the year. Financial metrics regarding company valuation, equity stake percentages, and individual capital distributions were not disclosed by the participants, Indian Sports Home reported.
Community Footprint and Collegiate Outreach
Established in 2018 by professional esports player Santanu Basu, Let's Game Now coordinates online tournaments, produces large-scale offline events, and delivers live broadcast streaming throughout South Asia and Southeast Asia. The gaming company reports a cumulative reach exceeding 50 million individuals, having conducted more than 2,000 gaming gatherings across 18 countries while serving over 30 corporate clients. Its digital audience encompasses over 1.4 million registered community members, incorporating approximately 387,900 YouTube subscribers, 193,300 Discord participants, and 40,000 Instagram followers alongside a curated database of 100,000 competitive players. Across educational institutions, the venture operates across more than 400 colleges situated in over 80 cities, engaging upwards of 700,000 students via 20 campus events and 30 institutional club alliances.
Let's Game Now secured 4.07 million US dollars in its funding round co-led by Anand Mahindra and Bestvantage Investments, according to Dealroom.
Franchise Structure and Multi-Game Competition Format
The Indian Super Gaming League was introduced on March 2, 2026 as a franchise-based competitive circuit structured around permanent team ownership and multi-season calendars, Indian Startup News reported. The sporting venture was established jointly by Basu and former Route Mobile chief executive Gautam Badalia, who brings more than two decades of background in investment banking and financial markets. The inaugural competition incorporates eight franchises, including football teams Mumbai City FC and FC Goa alongside Chennaiyin FC and Kerala Blasters FC, together with Inter Kashi and kabaddi side Puneri Paltan. Contestants participate in titles including chess and EA Sports FC 26, as well as Call of Duty: Mobile, FAU-G, and Cricket 26, utilising regional preliminaries to select finalists for Vizag.
Leadership Commentary and Sports League Comparisons
Speaking at the rollout gathering attended by film actors Ranbir Kapoor and Abhishek Bachchan, Badalia observed that while domestic gaming exhibits scale and enthusiasm, the market fundamentally requires institutional structure. Basu stated that domestic gaming infrastructure must align with international benchmarks to enable Indian competitors to contend on the world stage. Mahindra previously co-established the Pro Kabaddi League in 2014 alongside television commentator Charu Sharma via Mashal Sports, transforming traditional kabaddi into a nationally broadcast commercial enterprise. Badalia explained that the organisational ambition is to mirror the structural transformation achieved by the Indian Premier League in professional cricket by instilling credibility and scale across domestic competitive gaming.
Market research estimates that the Indian gaming market is valued at roughly 3.8 billion dollars and is projected to expand to 9.2 billion dollars by FY29, according to Dealroom.