Bajaj Auto to Introduce Two Motorcycle Brands Across 125cc to 250cc Segment in FY2027
Indian two-wheeler manufacturer Bajaj Auto Limited plans to introduce two new motorcycle product lines covering the 125cc to 250cc displacement category in fiscal year 2027, according to remarks by Joint Managing Director Rakesh Sharma reported by Autocar India on October 29, 2026. Speaking following the company's second-quarter financial earnings release, Sharma explained that the upcoming brand lines will serve customers across domestic and global export territories while complementing the established Pulsar family. Sharma noted that the planned additions will not each cover the entire displacement spectrum but are intended to address specific subsegments and complement each other. Bajaj expects the planned lines to appeal partly to customers considering an upgrade from 100cc commuter motorcycles.
Mid-Capacity Brand Expansion and Upgrading Strategy
The strategic brand additions follow market share pressures experienced across the 125cc and 150cc-plus motorcycle segments during the preceding fiscal year, which corporate leadership attributed to mature product life cycles across older model lines. Sharma explained that the decision to refresh older Pulsar models arose because brand market share was stagnating if not eroding slowly across domestic showrooms. To counter the stagnation, Bajaj Auto executed comprehensive portfolio updates, launching the refreshed Pulsar 125 and Pulsar 150, alongside the modernized Pulsar N160 S, N160 SS, NS400Z, N250SS, and NS200. The newly introduced models accounted for a growing share of the company's reported product mix, expanding from 7 percent of the brand's 125cc-plus portfolio in August to 26 percent in September and reaching 33 percent during the opening 16 days of the festive shopping season.
Autocar Professional reported that Bajaj is planning further updates to Pulsar and Dominar motorcycles with engine sizes ranging from 160cc to 400cc.
Bajaj Auto priced the Pulsar 125 and Pulsar 150 at Rs 92,900 and Rs 1.15 lakh ex-showroom in Delhi, according to Autocar Professional.
Portfolio Refreshes and Market Share Recovery
In the entry-level 100cc commuter category, the manufacturer deliberately chose to safeguard operating profit margins rather than participate in aggressive price reductions. Corporate executives stated that the company accepted reduced sales volumes and market share concessions in entry segments, reallocating capital expenditure and engineering investments toward higher-margin motorcycles displacing 125cc and above. Management noted that establishing a robust presence in the 150cc-plus category creates positive brand perceptions that stimulate customer demand for corresponding lower-capacity variants across regional dealerships.
Commuter Segment Margin Protection
International export deliveries provided substantial operational momentum, expanding 41 percent year-on-year to approximately 7.8 lakh vehicles during the second quarter. Bajaj reported increased shipments in export markets, with motorcycle volumes to African markets rising 83 percent and Latin American volumes, including Brazil, growing 44 percent. Sharma indicated that ongoing export expansion will rely on gaining market share, penetrating new product niches in existing territories, and strengthening collaboration with KTM. Financially, Bajaj Auto registered consolidated revenue from operations rising 59.7 percent to 25,125.6 crore rupees in the second quarter, with standalone revenue crossing 20,003 crore rupees and EBITDA margin reaching 20.9 percent.