Victoria's Secret Names Triptii Dimri as India Brand Ambassador

Victoria's Secret has officially launched its highly anticipated Very Sexy Collection in India, appointing prominent Bollywood actress Triptii Dimri as its new brand ambassador. The American luxury lingerie brand hosted a grand promotional event at the Ambience Mall in Vasant Kunj, New Delhi, to unveil the new lineup. Dimri made a highly publicized appearance, turning heads in a glamorous look that immediately captured the attention of national fashion media and consumers alike.

The launch of the Very Sexy range represents a major move by Victoria's Secret to deepen its retail footprint and emotional connection with the Indian consumer base. By partnering with Triptii Dimri, who has risen to mainstream Bollywood prominence with a series of high-profile films, the brand aims to blend international luxury appeal with localized celebrity influence. This strategy mirrors global campaigns where Victoria's Secret leverages recognizable regional icons to drive retail momentum in emerging luxury markets.

The premium brand partnership signals a growing appetite for high-end international intimate apparel among Indian consumers. Analysts expect this campaign to drive significant footfall to Victoria's Secret outlets across metropolitan cities in India, specifically targeting millennial and Gen Z demographics who follow celebrity-driven trends. Moving forward, the brand plans to sustain this momentum through targeted digital marketing campaigns and physical retail experiences across key Tier-1 Indian markets.