Toyota Hilux Ninth-Gen Launched at Rs 31.99 Lakh

Toyota has officially launched the ninth-generation Hilux in India with an ex-showroom starting price of Rs 31.99 lakh. This latest iteration of the lifestyle pickup truck arrives with a comprehensive exterior and cabin redesign, while continuing to offer the familiar 2.8-litre diesel engine paired with a 6-speed automatic transmission. Bookings are currently open, and initial customer deliveries are expected to commence in the second week of August.

The new Hilux features a bolder, more rugged appearance inspired by the Tacoma, highlighted by prominent 'TOYOTA' lettering and updated LED lighting. Inside, the cabin is significantly modernized with a 12.3-inch touchscreen infotainment system, a 360-degree camera, and improved material quality. While global versions include advanced driver-assistance systems, the India-spec model focuses on robust mechanicals and essential convenience features, including 4x2 and 4x4 drive configurations to suit diverse buyer needs.

Positioned as a direct rival to the Isuzu V-Cross, the new Hilux is available in GX and VX trims. The base GX 4x2 AT starts at Rs 31.99 lakh, while the range-topping VX 4x4 AT is priced at Rs 36.69 lakh. By expanding the lineup to include 4x2 variants, Toyota aims to broaden the pickup's appeal to a wider audience, balancing its off-road pedigree with everyday usability. The modest price increase over the outgoing model strengthens its competitiveness in the premium lifestyle segment.