Toyota Hilux Ninth-Gen Debuts in India at Rs 31.99 Lakh

Toyota has launched the ninth-generation Hilux pickup truck in India with a starting price of Rs 31.99 lakh (ex-showroom). The premium utility vehicle continues to use the proven body-on-frame IMV platform of its predecessor while receiving substantial cosmetic and features updates inside and out. It retains the powerful 2.8-litre, four-cylinder diesel engine that generates 204 horsepower and 500 Nm of torque. This powertrain is mated exclusively to a six-speed torque converter automatic gearbox, offering seamless gear shifts and punchy low-end performance.

The utility truck features a highly robust suspension setup. It combines independent double wishbones with coil springs at the front and a rigid axle with leaf springs at the rear. While a two-wheel-drive option is restricted to the entry variant, all higher trims offer four-wheel-drive. This configuration excels in demanding off-road conditions, easily traversing deep potholes and rocky trails. However, the heavy steering wheel and the vehicle's 5.3-metre length make low-speed urban navigation challenging. The rigid rear axle also causes a bouncy ride on minor road irregularities when the cargo bed is empty.

Even the top-tier VX 4x4 automatic trim, priced at Rs 36.69 lakh, lacks features like automatic climate control, ADAS, and ventilated seats. The new 12.3-inch touchscreen and 360-degree camera are welcome upgrades, but users report poor camera resolution and dated software. Despite these feature gaps, the vehicle's massive cargo bed with an estimated 470 kg payload capacity makes it a compelling choice for outdoor enthusiasts. In India, this launch strengthens Toyota's dominance in the niche lifestyle pickup truck market, appealing to adventure seekers who prioritize durability over premium cabin luxuries.