August 12, 2026 at 12:09 PM 2 min readentertainmentbreaking

Sony LIV Unveils Scam 2010: Hansal Mehta to Helm Sahara Story

Scam 2010 Production Launch:

Sony LIV and Applause Entertainment have officially commenced production on Scam 2010, the third installment of the critically acclaimed franchise. National Award-winning director Hansal Mehta returns to lead the series, which explores the life of the late Sahara Group founder, Subrata Roy. Actor Siddharth Bodke has been cast in the lead role, portraying Roy’s ascent from managing small savings schemes to building a sprawling financial empire. The series is based on Tamal Bandyopadhyay’s book, Sahara: The Untold Story, and is produced by Birla Studios and Applause Entertainment.

Franchise Evolution and Casting:

This new season follows the massive success of Scam 1992 and Scam 2003, continuing the anthology’s focus on high-stakes financial narratives in modern Indian history. Siddharth Bodke described his character as layered and complex, focusing on the ambition and eventual legal scrutiny that defined Roy’s career. Subrata Roy, who passed away in 2023, faced intense investigations from the Securities and Exchange Board of India (SEBI). Hansal Mehta emphasized that the story examines the arrogance that often follows influence and the collapse of a business built on belief.

Indian Entertainment Commercial Outlook:

In the theatrical segment, Thalapathy Vijay’s latest film Jana Nayagan is nearing the ₹194 crore mark in India during its third week of release. While daily collections have slowed, the film has amassed a robust ₹193 crore net, highlighting the continued pull of major stars. Simultaneously, lifestyle news continues to trend as Janhvi Kapoor showcases her new ₹65 crore duplex in Mumbai, featuring marble floors and artwork by the late Sridevi. These developments underscore the dual appetite for high-end celebrity lifestyle content and sophisticated, long-form financial thrillers on OTT platforms.
Pulse Intelligence
Context & Impact
  • The Scam franchise began with the massive success of Scam 1992, which detailed the Harshad Mehta case and established a new standard for Indian streaming content.
  • Subrata Roy was the founder of Sahara India Pariwar, which faced a multi-year legal battle with SEBI over the refund of billions of rupees to investors.
  • Scam 2010 is expected to drive significant subscriber growth for Sony LIV upon its release given the franchise's established popularity.
  • The casting of Siddharth Bodke in a high-profile role is likely to boost the actor's profile within the Indian digital entertainment industry.

The steady performance of Jana Nayagan reinforces the commercial viability of big-budget regional cinema in the national market.

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