PTDC Explores Sustainable Tourism Growth In Taxila And Khanpur

The Pakistan Tourism Development Corporation (PTDC) is intensifying efforts to bolster sustainable tourism with a strategic visit by its Managing Director, Aftab ur Rehman Rana, to the historic sites of Taxila and Khanpur. This initiative focuses on identifying potential infrastructure improvements and sustainable management practices that can preserve these rich cultural sites while enhancing the experience for both local and international visitors.

Taxila, a UNESCO World Heritage site, and the scenic Khanpur area represent key pillars in the region's tourism portfolio. The visit aims to address current challenges in site accessibility and facility development, ensuring that the growth of tourism does not compromise the environmental or historical integrity of the locations. By engaging with local stakeholders, the PTDC seeks to create a framework that balances preservation with economic growth.

This strategic focus is part of a broader vision to modernize the national tourism sector and attract sustained investment. The developments in these areas are expected to create local jobs and stimulate economic activity in surrounding communities. Future initiatives will likely involve public-private partnerships to improve visitor services and promote these locations more effectively on the international map as premier sustainable travel destinations.