August 3, 2026 at 03:12 PM 2 min readautobreaking
JSW MG Motor Launches Limited MG M9 And Cyberster Couture Editions
Exclusive Couture Editions:
JSW MG Motor India has launched the limited-run Couture Editions of its flagship luxury electric vehicles, the MG M9 and MG Cyberster, under the MG SELECT brand. The MG M9 Couture Edition is priced at Rs 84.94 lakh, while the MG Cyberster Couture Edition costs Rs 87.49 lakh, both ex-showroom. Created in collaboration with fashion designer Gaurav Gupta, only 50 units of each model will be produced.
Bespoke Design Collaboration:
The limited vehicles feature Gupta's signature Serpent Infinity motif, symbolising continuity, transformation, and strength. This design is integrated through hand-finished detailing and embroidery-inspired craftsmanship. The partnership builds on earlier showcases, including a special Cyberster reveal in New Delhi and the recent official unveiling during Gupta's 'Light Song' couture showcase in Mumbai.
Expanding Premium Footprint:
These exclusive models will be sold exclusively through MG SELECT Experience Centres across 14 cities with deliveries starting on August 10, 2026. This rollout follows JSW MG Motor India's record-breaking monthly wholesales of 8,158 units in July 2026, where electric vehicles comprised over 80 percent of total dispatches.
Pulse Intelligence
Context & ImpactContext & Background
- JSW MG Motor India showcased a specially styled Cyberster during the opening of Gaurav Gupta's menswear flagship store in New Delhi earlier this year.
- The two Couture Edition models were officially unveiled during Gupta's 'Light Song' couture showcase in Mumbai, where MG SELECT served as the official automobile partner.
Key Consequences
- Deliveries for the limited-run MG M9 and Cyberster Couture Editions are scheduled to commence from August 10, 2026.
- The rare 50-unit allocation for each model is expected to further solidify MG SELECT's presence in the Indian luxury EV segment.
Market & Economic Impact
The strong sales momentum and high proportion of EV dispatches reflect positively on JSW MG Motor India's market valuation.
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