JioTag 2 Launched: India’s Affordable Smart Tracker Joins Apple and Google Networks

Reliance Jio has launched the JioTag 2 in India, marking a major update to its affordable smart tracking accessory. The new device stands out by offering native support for both Apple's Find My network and Google's Find My Device ecosystem. This dual compatibility allows users to track their lost items using millions of iOS and Android devices worldwide. The JioTag 2 is priced competitively at ₹849, making it significantly more affordable than the Apple AirTag while providing similar global tracking capabilities for the Indian mass market.

The JioTag 2 features a compact, lightweight design suitable for attaching to keys, wallets, or luggage. It uses Bluetooth Low Energy (BLE) technology to communicate with nearby devices securely and anonymously. The device includes a built-in speaker that can be triggered remotely to help users locate items within close range. It also features a replaceable battery that Jio claims will last for up to one year of standard usage. Furthermore, the tracker includes a dedicated button that can be used to ring the user's phone in reverse if it is misplaced.

By launching a tracker that bridges the gap between Apple and Google ecosystems, Jio is positioning itself as a universal solution provider in the IoT space. This move simplifies the choice for Indian households that often use a mix of Android and iOS devices. The aggressive pricing is expected to drive high adoption rates, potentially making it the most popular smart tracker in the country. The JioTag 2 is now available through JioMart, Reliance Digital stores, and major e-commerce platforms. This launch further solidifies Reliance's presence in the consumer electronics hardware market beyond smartphones.