Google Gemini Update: Users Can Now Remove Visible AI Watermarks

Google is introducing a new feature for its Gemini app that allows users to remove visible watermarks from AI-generated content. Previously, images and videos created by the AI assistant included a customary 'sparkle' watermark to identify them as non-human creations. This new toggle provides users with cleaner outputs for their projects, making the tool more versatile for professional and creative use cases where a visible logo might be intrusive.

While the visible markers can now be disabled, Google is not compromising on its safety standards. The company will continue to embed invisible watermarks using its proprietary SynthID technology. SynthID remains resilient to common editing techniques like cropping or color adjustments, ensuring that the provenance of the AI-generated media can still be verified by specialized tools even when no visible logo is present on the surface.

The feature is currently being deployed to Gemini users across various media types, including Nano Banana images, Omni videos, and Lyria-generated music. However, the option to disable these watermarks is not yet available in all regions due to varying local regulations regarding AI transparency. In India, where discussions around AI deepfakes and content authenticity are intensifying, such features are expected to face rigorous scrutiny from digital safety advocates and regulators.