30 Aug 2026, 09:56 AM 2 min readindiabreaking
FSSAI Bans Everest and Laljee Godhoo Hing Powder Sales
Regulatory Action on Hing:
The Food Safety and Standards Authority of India (FSSAI) has issued a ban on the sale of compounded hing (asafoetida) products manufactured by major brands Everest and Laljee Godhoo. The regulator initiated this action following quality investigations that identified these products as sub-standard, raising significant safety concerns for household consumers.
Reasons for Recall:
The regulatory notice cites quality violations and misbranding as the primary triggers for the enforcement action. Authorities have mandated the cessation of sales until the companies can demonstrate full compliance with national food safety standards. These brands are widely used in Indian cooking, making the quality lapse a significant issue for public health enforcement.
Consumer Impact:
The immediate suspension of these popular products creates a temporary void in the market and raises broader questions regarding the consistency of quality testing for mass-market spices. Consumers are advised to verify their kitchen supplies, as the FSSAI continues to monitor the market to ensure that only compliant products reach the retail shelves.
Pulse Intelligence
Context & ImpactContext & Background
- The FSSAI periodically conducts quality audits of popular packaged food items to maintain national safety benchmarks.
- Everest is a prominent brand in the Indian spice market, known for a wide variety of powders and masalas.
Key Consequences
- Retailers are required to pull affected batches of hing powder from shelves immediately.
- Everest and Laljee Godhoo will need to undergo rigorous third-party quality testing before they can re-introduce these products to the market.
Market & Economic Impact
The ban will likely hurt the short-term sales performance of Everest and Laljee Godhoo, potentially shifting demand toward smaller or regional spice manufacturers.
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