Floaty Secures $1 Million from Merak Capital for Mobile Gaming

The gaming studio Floaty has successfully closed a $1 million funding round led by Merak Capital. The investment is earmarked for the expansion of the company’s mobile gaming portfolio, specifically targeting the growing market in Saudi Arabia and the broader Middle Eastern region.

This capital infusion enables Floaty to scale its development operations and enhance the localization of its mobile titles to better serve regional preferences. By focusing on mobile platforms, the company aims to capitalize on the high smartphone penetration rates in the region and the increasing appetite for accessible, localized digital content among local user bases.

The collaboration with Merak Capital signals a broader trend of institutional venture capital flowing into Middle Eastern gaming studios to support regional digital infrastructure. This move is expected to accelerate the competitiveness of local developers as they seek to capture a larger share of the global mobile gaming market through culturally relevant and localized digital experiences.