BMW Overtakes Mercedes-Benz In Indian Luxury Car Registrations For H1 2026

The Bottom Line

•BMW surpassed Mercedes-Benz in retail registrations during the first half of 2026.
•Mercedes-Benz is countering with new high-performance and electric vehicle launches.

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[Market Shift]:

The Indian luxury car market recorded a 4% growth in sales volumes during the first half of 2026. In a significant competitive shift, BMW Group India surpassed Mercedes-Benz in retail registrations, recording 10,043 units and securing a 38% market share for the period.

[Performance Discrepancies]:

While BMW led in registrations, Mercedes-Benz India reported its strongest-ever first-half wholesale performance, retailing 9,768 units and achieving a 9% year-on-year growth. The difference highlights the distinction between retail registration data and wholesale dispatch figures in the luxury segment.

[Future Outlook]:

Mercedes-Benz is aggressively expanding its portfolio to regain momentum, with the launch of the AMG E 53 scheduled for July 23, 2026, at an expected price of ₹1.95 crore. Additionally, the company has confirmed the upcoming introduction of the new-generation GLB EV, signaling a continued focus on electric vehicle adoption in the premium segment.

Pulse Intelligence

^{Context & Impact}

Context & Background

BMW Group India recorded 10,043 retail registrations in H1 2026.
Mercedes-Benz India achieved 9,768 wholesale units in the same period.
The luxury car market grew by 4% overall in the first half of 2026.

Key Consequences

Competition between BMW and Mercedes-Benz is expected to intensify in the second half of 2026.
New product launches like the AMG E 53 will likely drive premium segment interest.
The luxury EV market will see increased activity with the introduction of the GLB EV.

Market & Economic Impact

Not applicable.