Entertainment Desk July 16, 2026 at 07:06 AM 2 min readentertainmentdeveloping

Kartik Aaryan to Reprise Rooh Baba as Bhool Bhulaiyaa 4 Enters Development

Bhool Bhulaiyaa 4 Development Begins:

Work has officially commenced on the fourth instalment of the successful Bhool Bhulaiyaa horror-comedy franchise. Producer Bhushan Kumar has initiated the project following the significant commercial success of the third part released in 2024. Kartik Aaryan is set to return in his popular avatar as Rooh Baba, a character that has become central to the franchise's recent revival. The screenplay is currently in the early stages of development. The production house is focusing on securing a strong script before finalizing the complete technical crew.

Director and Production Timeline:

Filmmaker Anees Bazmee is expected to return to the director's chair for the fourth film. Bazmee successfully helmed both Bhool Bhulaiyaa 2 and Bhool Bhulaiyaa 3, establishing the series as a reliable box-office performer. Current industry reports suggest that if the scripting process stays on schedule, the film could go on floors in the second half of 2027. While fans are eager for news, the production house has not yet issued a formal announcement. Official details regarding the supporting cast and the female lead remain under wraps until the screenplay is completed.

Kartik Aaryan's Growing Slate:

This development adds to a busy upcoming schedule for Kartik Aaryan over the next two years. The actor is currently preparing for the release of Naagzilla: Naag Lok Ka Pehla Kaand in 2026. He also has high-profile collaborations in the pipeline, including an untitled romantic drama with director Anurag Basu and Sreeleela. Additionally, he is attached to Shimit Amin’s Captain India and a sports drama with Kabir Khan. The expansion of the Bhool Bhulaiyaa universe solidifies Aaryan's position as a leading star in the horror-comedy genre, which continues to trend well with Indian audiences.
Pulse Intelligence
Context & Impact
  • The Bhool Bhulaiyaa franchise started in 2007 with Akshay Kumar and was successfully revived in 2022 by Kartik Aaryan.
  • The series is known for blending psychological mystery with comedic elements and chart-busting music.
  • A formal announcement of the film is expected once the final draft of the screenplay is approved by the producers.
  • The 2027 production start suggests a potential theatrical release in late 2028 or early 2029.

No direct market impact, but the franchise continues to be a high-value asset for T-Series and its digital distribution partners.