Bajaj Auto Sales Surge 30%; New Pulsar 125 Launch Set for August

Bajaj Auto registered a robust 30% year-on-year sales growth in July 2026, totaling 474,677 units. This performance was underpinned by a strong export recovery, which climbed 39% to 254,485 units, alongside a solid 20% growth in the domestic market. The company also maintained a firm foothold in the electric vehicle segment, recording 38,974 electric scooter registrations for the month, cementing its position as a major player in India's shifting mobility landscape.

Following strong sales results, Bajaj is preparing to expand its portfolio with the launch of the new-generation Pulsar 125 on August 12, 2026. Dealership sightings confirm that the updated model will feature a revised headlamp cluster, Bluetooth-enabled digital console, and a sophisticated new chassis. This move is designed to heighten competition against the TVS Raider 125 and Hero Xtreme 125R in the high-volume premium commuter segment, with an anticipated price point of approximately ₹90,000.

Looking ahead, Bajaj-KTM continues to deepen its technological collaboration, recently confirming the development of the KTM RC 490. This twin-cylinder supersport motorcycle, scheduled for release in late 2027, aims to bridge the gap in KTM's global lineup while further strengthening Bajaj's manufacturing prowess in India. With plans to expand total production capacity to over 9 million vehicles, the company is prioritizing premium motorcycles and electric mobility to sustain its growth trajectory in the competitive domestic and international markets.