Tata Sierra EV Launched at Rs 18.79 Lakh

Tata Motors has officially launched the Tata Sierra EV in India, with prices starting at Rs 18.79 lakh (ex-showroom). The electric SUV is built on the brand's advanced Acti.ev+ platform and is available in both single-motor rear-wheel-drive and dual-motor all-wheel-drive configurations. Bookings for the SUV are open, and deliveries are scheduled to commence on July 15, positioning the vehicle as a premium, feature-heavy contender in the rapidly growing midsize electric SUV segment.

The Sierra EV maintains the rugged, iconic silhouette of its internal combustion engine (ICE) counterpart while introducing EV-specific exterior features such as a body-coloured blanked-off grille, flush door handles, and 19-inch aero-insert alloy wheels. Performance is highlighted by a choice of 63 kWh and 75 kWh battery packs, offering an MIDC-certified range of up to 665 km. The dual-motor AWD variant delivers a combined output capable of a 0-100 km/h sprint in a claimed 5.8 seconds, utilizing the proprietary TiDAL 2.0 architecture for extensive over-the-air updates.

Inside, the cabin features a sophisticated triple-screen setup—comprising dual 12.3-inch displays for infotainment and passenger use, alongside a 10.25-inch instrument cluster. Premium features include a 12-speaker JBL Black audio system with Dolby Atmos, a panoramic sunroof, ventilated powered seats, and Level 2 ADAS capabilities. The vehicle also integrates modern conveniences like the DrivePay in-car UPI system and Airconsole for in-car gaming, reinforcing Tata Motors' focus on creating a tech-centric, luxury user experience for its customers.