Sony Launches Bravia Theatre Trio and Soundbar Range in India for Cinematic Audio

Sony has expanded its home entertainment footprint in India with the launch of the Bravia Theatre Trio, a flagship wireless home theatre system designed for ultra-large screens. Featuring a left, centre, and right speaker configuration, the system leverages 360 Spatial Sound Mapping technology to simulate up to 24 phantom speakers. This launch accompanies the introduction of the Bravia Theatre Bar 7 and Bar 5 soundbars, further strengthening Sony’s high-end audio ecosystem targeting the Indian premium market.

The Indian market represents a critical growth node for Sony, driven by increasing consumer demand for immersive cinematic experiences at home. The Trio system incorporates support for Dolby Atmos, DTS, and IMAX Enhanced to provide professional-grade audio fidelity. Pricing for the Bravia Theatre Trio is set at Rs 1,69,900, with availability scheduled from July 1, 2026. Sony aims to exceed a 35 per cent market share in the premium home theatre segment, building on its success in the entry and mid-range markets.

Beyond the flagship Trio, Sony has introduced the 'Direct Connect' feature for its latest television models, allowing for a seamless link between Bravia TVs and specific audio hardware without the need for a soundbar. The company’s focus on the 'Voice Zoom 3' feature also enhances speech clarity, ensuring that audio performance remains balanced across varied content types. As the home entertainment segment in India continues to evolve, these product updates signal Sony's intent to maintain its leadership position by addressing the rising aspirations of high-end users.