Nissan Launches Tekton SUV in India With Hrithik Roshan as Brand Ambassador

Nissan Motor India has officially entered the mid-size SUV segment with its new Tekton, starting at a competitive price of ₹10.49 lakh. This launch serves as a cornerstone for the company's aggressive growth strategy, targeting annual domestic sales of 100,000 units by the 2027-28 financial year, with a matching volume planned for exports. To spearhead its rebranding, the company has appointed actor Hrithik Roshan as the national brand ambassador. Bookings for the SUV are open now, and customer deliveries are scheduled to begin on July 20, 2026.

The Tekton offers two turbo-petrol engine options: a 1.0-litre variant producing 100 hp and a 1.3-litre unit delivering 163 hp. The cabin features a digital cockpit with integrated Google services, including Gemini and Google Maps. These features complement safety additions like adaptive cruise control and a 360-degree camera suite. Despite the global shift toward electric vehicles, Nissan intends to maintain its focus on internal combustion engines, which currently account for over 90% of its passenger vehicle sales to meet current Indian consumer demand.

Parallel to the product launch, Nissan plans to expand its dealership network from 135 to 250 outlets across Tier-I to Tier-IV cities by late 2026. In related news, brand ambassador Hrithik Roshan’s fitness label, HRX, has ended its exclusive partnership with Cult.fit. While the brand will separate ahead of Cult.fit's ₹950 crore IPO, the actor will remain an investor but will divest 6.33 lakh equity shares during the public offering. This combination of automotive expansion and corporate realignments highlights a significant period of strategic evolution for both Nissan and the actor's business portfolio.