Hero MotoCorp Refreshes VIDA Brand Identity with New VOOM Mark

Hero MotoCorp has unveiled a new brand identity for its electric vehicle arm, VIDA, centering on a kinetic mark called VOOM. This refresh, coinciding with the 103rd birth anniversary of Chairman Emeritus Dr. Brijmohan Lal Munjal, signals the company’s transition from a single scooter entrant to a broader electric mobility provider. The new visual identity incorporates parallel lines inspired by the legacy Hero logo, reflecting a synthesis of heritage and modern momentum.

The rebranding arrives as India's electric two-wheeler market experiences significant mainstream adoption, with EV penetration climbing to 16–18% of the total scooter segment. Hero MotoCorp, currently the fourth-largest player, reports a 196% year-on-year growth for FY26, having sold over 144,000 units. The company credits this growth to successful innovations like their removable battery technology and a robust Battery-as-a-Service model, which have successfully bridged the gap between early adopters and the mass market.

Moving beyond traditional scooters, VIDA is expanding its product portfolio to include off-road bikes like the Dirt.E range and experimental concepts under its NOVUS innovation platform. These initiatives demonstrate a commitment to addressing diverse consumer needs, such as last-mile commuting and cargo-utility, through non-conventional vehicle formats. As Delhi transitions toward mandatory electric two-wheeler registration by April 2028, these efforts position Hero MotoCorp to capitalize on an increasingly favorable regulatory environment while solidifying its presence in the evolving Indian EV landscape.