June 23, 2026 at 10:14 AM 2 min readentertainmentdeveloping
Emraan Hashmi Returns To Horror Genre With Musical Spectacle Rooh
Emraan Hashmi Film Announcement:
Bollywood actor Emraan Hashmi is set to return to the horror genre after a five-year hiatus with the upcoming high-concept musical-horror film titled Rooh. Directed by Mayank Sharma, known for the popular Breathe franchise, the theatrical project is slated for a release in 2027. The producers released an eerie announcement teaser that provides a first look at the film's atmospheric and suspenseful tone. The film will release across India in Hindi, Tamil, and Telugu languages.
Creative Team and Production:
The screenplay of Rooh is co-written by director Mayank Sharma alongside Vishal Kapoor, who previously wrote acclaimed horror films Lapachhapi and Chhorii. Production duties are handled by Vikram Khakhar and Sunny Khanna under the banner of Vicked Films Productions. According to the creators, the movie aims to blend new-age psychological horror with intense emotional depth and a powerful musical soundtrack, which has traditionally been a signature element of Emraan Hashmi's most commercially successful cinematic ventures.
Industry Expectations and Rollout:
Industry insiders indicate that the production houses are designing Rooh with international technical collaborations to elevate its visual scale for a global audience. The music is expected to serve as a major promotional and commercial driver, following the release of a haunting teaser melody that generated early digital buzz. This project marks a significant theatrical return for Hashmi in a genre that defined his early career, promising a deeply layered supernatural experience for Indian cinephiles.
Pulse Intelligence
AI AnalysisContext & Background
- Emraan Hashmi established himself as a prominent face of Indian horror cinema through successful franchises like Raaz and Ek Thi Daayan.
- Director Mayank Sharma previously achieved critical acclaim in the digital space by helming the psychological thriller franchise Breathe for Prime Video.
- Writer Vishal Kapoor built a reputation in the Indian horror space by scripting well-received genre films such as Lapachhapi and Chhorii.
Key Consequences
- The theatrical release of Rooh in 2027 in multiple languages will expand Emraan Hashmi's reach into southern Indian film markets.
- Extensive global technical collaborations are expected to raise the production quality and visual effects standards of Hindi horror cinema.
- The emphasis on a strong musical score is likely to catalyze early marketing success across digital music streaming platforms.
Market & Economic Impact
No direct market impact.