Domino's Pizza China Adds 235 Stores, Targets Expansion

DPC Dash, the master franchisee for Domino's Pizza in mainland China, Hong Kong, and Macau, reported significant expansion in its Second Quarter 2026 investor update. The company added 235 net new stores in the first half of the year, bringing its total footprint to 1,550 locations across 75 cities as of June 30, 2026. Non-Tier 1 cities continue to drive this expansion, now accounting for a substantial portion of the company’s growth engine, while Tier 1 cities remain a stable revenue base.

DPC Dash continues to refine its 4D strategy—Development, Delicious Pizza at Value, Delivery, and Digital. A key development in the second quarter was the strategic partnership with SCPG Group, a major shopping mall operator, to accelerate the firm's penetration into both existing and new geographic markets. Additionally, the company bolstered its leadership team with the appointment of Ms. Joanne Xie as Chief Marketing Officer. Her expertise in digital and omni-channel marketing is expected to further drive customer loyalty, which now includes 41.9 million members.

While same-store sales growth (SSSG) was negative for the quarter, the company noted a positive trend returning in May and June, attributed to successful marketing and IP crossover campaigns. The brand's focus on football-viewing occasions and product innovation, such as the Crispy Croissant Crust, has helped maintain consumer interest. As mainland China solidifies its position as the second-largest international market in the Domino's global system, the company remains focused on achieving its annual store opening targets, having already reached 89% of its full-year goal.